NEWSLETTER

1.  COURSE DETAILS

This course deals with the intricate aspects of selecting a brand name/trademark.

The participants will gain in-depth knowledge in the following areas:

•         The philosophy of a Trademark. Why have a Trademark at all for your goods or services?
•         The classification system of goods and services.
•        The selection process for selecting a Trademark for a new business or a new line of an existing business.
•         The process of Trademark searching.
•         What should be avoided in the process of adopting a trademark? (pitfalls)

2. COURSE CONTENT

Module (A)

·        Introduction to selection of a Trademark

·        Trademark as a Means of Communication, beyond Language

·        Benefits of Trademark in a Market Competition.

·        Trademarks and Social Media

·        Trademark as a valuable asset

·        Trademarks and Human Resources

Module (B)

·        Essential Questions for Selection and Adoption of Trademark

·        The ‘Negation’ Process

·        Certain marks to be specifically avoided

Module (C)

·        Marks that cannot be registered

·        Descriptive words

·        Common names or Surnames/Family names

·        Name of states/regions

·        Trademarks & Local Dialects/Languages

·        Things to be avoided by brand owners. 

Module (D)

·        The Selection process & the Pitfalls in the selection process

·        Using Fanciful, Coined, Unrelated and Unique Geometrical Designs

·        Distinctive Marks

·        Marks Suggestive of the quality of the products

·        Checking of Secure domain names and social media accounts

·        Avoiding conflicts by Comprehensive Search

·        Levels of strength or distinctiveness of trademarks

Module (E)

·        Trademark classification system (The NICE Classification) & its importance

·        Importance of Searching in the selection process

·        Types of Searching

·        Importance of Comprehensive Searching

Module (F)

·        Searching Methodology

·        Packaging as a Trademark – ‘Trade Dress’

4. COURSE DURATION   90 minutes (1 hour 30 minutes)

5. COURSE FEE   INR 1500 (One Thousand Five Hundred Only) 

6. ASSIGNMENTS   MCQ quiz at the end of all the modules

7. RESULT   Display on the screen instantly. (Answer Keys)

8. CERTIFICATE   Yes – upon completion of all the modules & quiz

9. FEEDBACK   Yes

10. TESTIMONIALS   Yes

11. ALUMNI ENGAGEMENT   Yes

You may cancel your DIIPR account at any time; however, there are no partial or pro-rata refunds for cancellation. If you cancel your subscription, the cancellation will be effective at the end of the current monthly or annual billing period; you will have continued access to your subscription for the remainder of that period, but you will not receive a refund. In the event that you cancel your account or DIIPR suspends or terminates your account under this Agreement for your breach of this Agreement, you understand and agree that you shall receive no refund or exchange for any DIIIPR courses, any unused time on a subscription, any license or subscription fees for any portion of the Service, any content or data associated with your account, or for anything else.

·         Learning from experienced IP experts

·         Practical tips and tricks

·      Working Examples

·         User-friendly intuitive learner interface

·         Cost-effective learning experience

·         Collaborative learning environment

·         Web-based helpline